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How Can I Sell on Facebook?

Use Facebook for Business If you have products, you can upload them to Facebook and sell them directly to your customers. Include

What is Your Video Production Purpose?

A video like a website needs to have a clear goal for it to be effective.

Clear goals for a video could be to:

  1. Showcase your goods and/or services, the problems they solve and the benefits of using them. This is how a lot of businesses develop TV ads.  Remember the ads about white ants which scare you into wondering if your home has white ants?  Ensure you provide a solution with your products and/or services.  You don’t want too much detail, just a problem and a solution.
  2. A Customer Testimonial – Ask your customers if they would like to feature in your video and explain why your product and/or service benefits them. Ask them to talk about the problems that your product and/or service solves.  It is better if the video is unscripted and is a natural discussion.  You may want to do it like an interview.  But ensure your customer is prepared and has an idea about what they want to say.  Give them a list of questions that you will be asking.
  3. A Product Review of someone using your product, the problem your product solved and the solution it provided. This does not have to be a customer testimonial.  You can use an actor or a friend whom communicates well.
  4. A how to use your product or service. This is an information video to ensure that customers use your product or service properly.  They may even use your product for a different purpose.  This would mean that you have a new market to sell to.

Think about what your customers are interested in and what they would want to know about your products or services.  You may want to brainstorm a video outline with your staff or friends to engage new customers.

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