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What Should be Included in Videos for Businesses?

Your video for your business needs to be specific about what it needs to achieve.  Your Video for Business needs to have a purpose and a goal.

Your video for business could have the following purpose:

  • Customer testimonials about why your products and/or services are used by them.
  • Showcase the products that your business sells and the applications for those products.
  • The benefits of your products and why they are better.
  • The range of your products and services that you have.
  • The problems that your products and/or services solve.
  • Where your products and/or services can be purchased from.
  • The reasons why your products and services are the best on the market.
  • Your after sales service or other point of difference which induces the customer to make a purchase decision.

Once you have defined the purpose for your video, think about what type of video you would like:

  • An animation – Explaining products and services
  • Drone video – For travel and tourism or showing outdoor production
  • Customer Video – Testimonials from your customers.
  • How to Video – Including recipes or how to use your product safely.
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