Facebook Advertising Split Testing – What Does it Mean?

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Facebook Split Testing is a Process

Facebook Spit Testing tests 2 Facebook ads to find out which one is the most effective.

This is how you do it:

Step 1

Develop 2 ads for your campaign

Step 2

Ensure that there is only a slight variation in each campaign. For example, for the first test, use the same picture and change the wording in the ad.

Step 3

Test the 2 ads at the same time.

Step 4

With the ad that gets the best results, change the picture.

Step 5

Test the ad with 2 different pictures – run the 2 ads at the same time.

Step 6

With the ad that gets the best results, test it with 2 different calls to action.

Step 7

Run the 2 ads.

Step 8

With the ad with the best results, keep it for the rest of the campaign.

If you need assistance with your Facebook Ads, contact Business Success today.

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Facebook Advertising Split Testing – What Does it Mean?

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