Facebook Split Testing is a Process
Facebook Spit Testing tests 2 Facebook ads to find out which one is the most effective.
This is how you do it:
Step 1
Develop 2 ads for your campaign
Step 2
Ensure that there is only a slight variation in each campaign. For example, for the first test, use the same picture and change the wording in the ad.
Step 3
Test the 2 ads at the same time.
Step 4
With the ad that gets the best results, change the picture.
Step 5
Test the ad with 2 different pictures – run the 2 ads at the same time.
Step 6
With the ad that gets the best results, test it with 2 different calls to action.
Step 7
Run the 2 ads.
Step 8
With the ad with the best results, keep it for the rest of the campaign.
If you need assistance with your Facebook Ads, contact Business Success today.
