How do I Set up Facebook Advertising?

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Are Facebook Ads Just for Selling Online?

Facebook ads are not just for selling online.  Facebook is generally used for sharing information and creating relationships with customers and potential customers.

Set Realistic Facebook Ad Goals

When developing Facebook ads you need to set realistic goals about what you expect the ad to do.  You will want to keep this goal realistic so that the goal can be achieved.

Different Types of Facebook Goals

Facebook goals differ in difficulty and can be complex.  Here is a list of Facebook goals which vary from the easiest to the most difficult.  They start from brand awareness and finish with conversions.

Brand Awareness

  • Reach – The number of people seeing your advertisement
  • Traffic – The number of people coming to your landing page
  • Engagement – The number of people liking, sharing and writing comments
  • App installs – The number of people downloading your app
  • Video Views – The number of people watching your video
  • Lead Generation – The number of people interested in purchasing from your business

Conversions

  • Product Catalogue Sales – Purchasing a product as a result of clicking on the ad
  • Store Visits – Visiting your store from your landing page
  • Phone calls – Calling your business after seeing your landing page

Are Facebook Ads Just for Selling Online?

Facebook ads are not just for selling online.  Facebook is generally used for sharing information and creating relationships with customers and potential customers.

Set Realistic Facebook Ad Goals

When developing Facebook ads you need to set realistic goals about what you expect the ad to do.  You will want to keep this goal realistic so that the goal can be achieved.

Different Types of Facebook Goals

Facebook goals differ in difficulty and can be complex.  Here is a list of Facebook goals which vary from the easiest to the most difficult.  They start from brand awareness and finish with conversions.

Brand Awareness

  • Reach – The number of people seeing your advertisement
  • Traffic – The number of people coming to your landing page
  • Engagement – The number of people liking, sharing and writing comments
  • App installs – The number of people downloading your app
  • Video Views – The number of people watching your video
  • Lead Generation – The number of people interested in purchasing from your business

Conversions

  • Product Catalogue Sales – Purchasing a product as a result of clicking on the ad
  • Store Visits – Visiting your store from your landing page
  • Phone calls – Calling your business after seeing your landing page

If you would like to more about Facebook ads, contact Business Success today.

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