A – Always proof read your email carefully before you hit the send button on Mailchimp. Even get your co-workers to check the content and the links to ensure they are correct.
A – Analyse the marketing data to ensure you learn from your campaigns. Learn about what your customers like to read and when they click through to your website.
B – Best practices are to ensure marketing campaigns are completed within rules and recommendations.
C – Call to Action
C – Call to Action is required to ask for your customers “Contact Us Today”.
C – Connect with new contacts with a Mailchimp onboarding series to ensure they understand what your business is about.
D – Design successful automated emails through customised and targeted emails.
E – Ensure you have a clear goal for your campaign. Whether it be to get sell tickets for an event, inform people about your services or get visitors to your website.
E – Ecommerce
E – Ecommerce can be connected to Mailchimp to ensure that purchases are made and recorded by Mailchimp Analytics.
F – Fix all your errors on your campaigns by testing your emails before you send them to customers.
G – Get assistance from someone else whom has experience with using Mailchimp to ensure you don’t make silly mistakes.
Mailchimp Guides
G – Guides are available from the Mailchimp website to ensure your campaigns are successful.
H – Hit the “Monkey Button” when you are sure that your Campaign is 100% correct and not before.
I – Internet users are using social media networks at least once per month 71% of the time.
Mailchimp is Free
J – Just get started, Mailchimp is free for up to 2,000 subscribers and 12,000 emails per month.
K – Keep using the support pages and guidelines that Mailchimp provides and you can’t go wrong.
L – Links – All links from Mailchimp should go to your website and ensure you test them to ensure they are linking to the best page possible.
Mailchimp Landing Pages
L – Landing pages can be developed using Mailchimp.
L – Loyalty can be boosted through thanking first time shoppers with marketing automation.
Marketing Automation
M – Marketing automation is available as a FREE feature which allows a series of emails to customers when certain conditions are met.
M – Merge tags can be used to customise your automation so that the customer’s name appears in the email.
N – Newsletters
N – Newsletters will be responsive as customers can click through to your website and purchase your goods and services.
O – Other features include developing landing pages, product recommendations for customers, abandoned shopping cart, Google remarketing Ads, Facebook Ads, Instagram Ads and Mobile App.
P – Pictures
P – Pictures – Ensure you include pictures with your Campaigns to generate interest and give balance to your email
P – Product recommendations can be personalised based on the shopper needs and previous purchases.
Q – Question
Q – Question everything you are doing to ensure it works.
R – Recover abandoned carts and get visitors to complete their shopping.
R – Retarget customers that have clicked on your ad in Google, Facebook or Instagram so your ad pops up in front of them until they make a purchase.
Test Email
S – Send a test email to yourself and someone else to get some feedback about your campaign.
T – Templates are easy to use with Mailchimp – Just follow the instructions.
T – Test your emails to ensure the links and information are correct.
U – Use photos with faces of people so your customers can relate to them and engage with your emails.
V – Videos
V – Videos can be used in Mailchimp campaigns to engage your customers.
W – Win people back by targeting emails to lapsed customers.
W – Window shoppers can be turned into customers with engaging emails.
X – eXperts have written resources to ensure you can understand and use the features effectively.
Y – Yell out and send a Mailchimp campaign to your contacts that gets them looking at your website.
Z – Zerendipity shall be achieved when use Mailchimps’ cool functions.
