Worldwide, there are over 1.86 billion Facebook users (17% increase on the previous year).  1.74 billion use Facebook on mobile devices.  29.7% of users are aged 25 to 34.  The highest amount of Facebook traffic occurs between 1 and 3 pm mid-week.  However, a Facebook post at 7 pm will have a higher amount of clicks than at 8 pm.  Engagement is 18% higher on Thursdays and Fridays.  There are 83 million fake profiles.  50% of 18-24 year olds will go on Facebook when they wake up.

76% of Facebook Users are Female

According to Hootsuite (a digital marketing tool) 76% of female and 66% of male of internet users in the US use Facebook.  Of this same group, 82% of 18 to 29 year olds; 79% of 30 to 49 year olds and 56% of 65 plus year olds use Facebook.

Why promote on Facebook?

If your customers are these people then you want to consider using Facebook as a digital marketing strategy as a part of your Marketing Plan.

Talk with Business Success about using Facebook for Business Promotion.