Social Media Marketing is used to create a relationship with your customer. This will allow you to sell on social media. Here are some suggestions to create and relationship and ultimately to sell to your customer.
1. Match your Social Strategy to Your Customer
What social media marketing platform are your customers using? Reach them on their preferred social media platform. Listen to problems that you can solve. Share meaningful advice and earn trust.
2. Create the Right content at the Right Volume
What do your customers want to see? What platforms do you want to solve? How often do you post? How often do customers think about your products and services? It depends on your products and services. If you are a weight loss business, then your customers will be thinking about your product every day. You will want to time your posts around the times they are thinking about preparing their meals.
3. Build your Network
Find people on social media marketing platforms that would be interested in your products and services. Ask them to “Follow” you. You will also need to find out what they are interested in. Make posts about those subjects.
4. Every Post Does Not Have to Sell Something
Your posts can provide information or tips and tricks to use their products and services. You can provide a link to a related article. Every post does not have to make a sale.
5. When You Want to Sell Something
When looking for a sale, include a link back to your website or a landing page with a call to action. Use this as an opportunity to capture their email address.
6. Facebook’s Marketplace
Provides an opportunity for everyone to buy and sell products on the internet. Buyers and sellers share their location with the app so that they can transact goods locally.
Now has a “Shop Now” function where you can purchase the products that you see on Instagram.
So what strategies will work for you? Consider all these strategies and use 2 or 3 platforms that would suit your customers to promote and/or sell your products or services.
Contact Business Success today to sell your products or services using Social Media Marketing.