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What are the Latest Digital Marketing Trends?

There are so digital marketing trends.  Here are just a few:

Mobile Optimization

Ensuring that your website can be viewed on the latest mobile phone with ease.

Unobtrusive data

No pop ups or ads before videos. These are putting users off.  Visitors are not viewing the video or reading the content.

Images and videos rate highly

A picture says a thousand words. Who wants to read a thousand words.

Everything has to work instantly

If the customer cannot download the information or your web page does not work, they will leave.

Advanced marketing automation

Sales funnels are gaining in popularity.  Marketing Automation has processes that visitors go through.  Visitors can sign up for free information.  Or they can be contacted about a product or service.

Data driven campaigns

Campaigns that are targeted to your customers. Know your customers.  Where do they live?  What are their interests?  Are they male or female?  What is their age?  What is their ethnic background? Etc.

Customer generated content

Ask your customers questions on social media and your blog to get them engaged. You will find out what they like and don’t like.

Blogging

Content marketing is still king. Customers like to build a relationship with your business before they purchase from you.

Global marketing is gaining in popularity

Consider selling your products and services outside of your country.  Review your Analytics and find out where your customers live.

Email marketing

With attention getting subject lines and less content.

Social listening

Reviewing what customers are saying about your products and competitors’ products to understand your customers’ needs.

To get assistance with your Digital Marketing, contact Business Success today.

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