Video production can create interest for your customers. If your video is interesting, they may click on the call to action next to the video. This could then take the customer to your website. The customer may view the goods and services you have to offer and may even make a purchase.
Measure the Click Through Rate
The click through will need to be measured. This can be done in 2 ways. You can review the Google Analytics account attached to your website to find out where your customers are coming from. This will also help you to find out where all your website visitors come from.
Alternatively, you can check your Post or Advertisement Analytics to find out how your Video is working.
If People Leave your Video
If you find that people are leaving your video production after a couple of seconds then your video is not interesting enough for then. You need to think from your customers’ point of view about what would be interesting for them. You can then develop a new video.
How to Make your Product Interesting
For example, alternative ways to use your products could be interesting. A how to video production or even a cooking demonstration are always interesting. Just remember to keep it simple.
If you would like more information about how to use video production for your website, contact Business Success today.