The easiest way to bring customers to your website is to write great content. This can be achieved by highlighting the problems that your business solves and providing solutions to the problems.
But where on the website do you write this content?
Write about your products and services on your Products and Services page or on your front page. Or you can also add a blog.
How do I add a blog?
In a WordPress website this is very simple as you have the option to add a blog in the Menu items. In the back end of the website you can add Posts which will then form a part of the blog. Each post that you write is a different article with different keywords. Ensure you include images and a call to action.
Need help developing your website content? Call Jose Gil at Business Success today.
How to Create Digital Marketing Campaigns that Work
1. Does your Website Bring you Sales?
No, then if you develop digital marketing campaigns that bring traffic to your website then that traffic will not convert to sales. Ensure that you already have website sales otherwise your digital marketing strategies will not work.
2. Be Clear About your Message
What are you offering your customers? Ensure you advertise only one product or service or offer 10% off your product sales before a certain date.
3. Put in a call for action
For example, call us today and provide your phone number. Or contact us now with an active link to your sign up page.
4. Follow up from your call to action
I know this sounds stupid, but if people call you, be available to take their phone call. Or if they send you a contact request via your website, phone them back within 24 hours to assist them.
5. Measure the success of your campaign.
Check your Google Analytics, Facebook or other platform to find out what which campaigns your customers like. You may be surprised.
6. Record the results of your campaigns
This will help you to find out which ones are successful, which ones need to be modified and which ones can be used again.
7. Re-do your successful campaigns at a later date.
For help with your Digital Marketing Campaigns, contact Business Success.